Kit & Bone: Dreamer’s Club Lionesses Release

Our friends over at Kit & Bone have tonight released their latest shirt which is inspired by the Lionesses and their dream of lifting the FIFA Women’s World Cup in Australia and New Zealand.

The brains behind Kit & Bone, Matt Pascoe, told me, “The concept for this shirt was to evoke the dreamy ‘what if’ thoughts that all football fans daydream about in the build-up to a major tournament. This year the Lionesses head into the World Cup amongst the favourites and this shirt is for the fans backing them, we are calling on fans to unite behind the team and join the Dreamer’s Club.

“Our mission for this collection was to ensure fans had an accessible way to show their support this summer and as always with our work, they can enjoy an alternative approach to fan-centred design with quirky designs and comfortable styles for all body shapes.

“The Dreamer’s Club football shirt is the centrepiece of the collection. Its design features a dreamy cloud-like all-over print of our illustrative lionesses motif. And is finished with a heat-sealed crest and Kit and Bone logo.”

With this release, they are offering free customisation on pre-orders with our bespoke number set created for this shirt. The names and numbers will be printed into the fabric which means they are won’t fade or peel – especially perfect for kids kits!

As well as the shirt, other Dreamer’s Club merchandise is available, including adult and kids tees, a mug and a tote bag. All are available at

Matt added. “We love the buzz around major tournaments and this year feels particularly special. We hope this Summer is the one where dreams come true.”

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