Everton have strengthened their growing commercial portfolio after welcoming international home furnishing retailer JYSK as the club’s latest official partner.
The Danish retailer has agreed to become the team’s Official Home Furnishing Retail Partner, with the collaboration set to improve facilities at Goodison Park while also delivering support to community projects across Merseyside.
With more than 3,600 stores operating worldwide, JYSK is recognised for its Scandinavian-inspired furniture, home accessories and bedding. The company also has a presence in the Liverpool City Region, with stores located in Hunts Cross and St Helens.
As part of the agreement, JYSK will supply furniture and homeware to help create more welcoming environments for Everton players, staff and supporters at the club’s historic home.
The partnership represents another significant commercial addition for Everton Women, following previous agreements with GGM Gastro and Nestlé Confectionery. It also highlights the increasing interest from international brands in becoming involved with the women’s game.
Since making Goodison Park their permanent home at the beginning of the 2025/26 campaign, Everton Women have been able to offer prospective partners an opportunity to associate themselves with one of English football’s most recognisable stadiums while supporting the continued development of the women’s game.
JYSK Partnership To Deliver Community Benefits Beyond Football
Alongside its involvement at Goodison Park, JYSK will contribute to the work of Everton in the Community through a donation of furniture featured in the partnership’s launch campaign.
The items will be given to the charity’s Home Is Where The Heart Is programme, which provides support for young adults experiencing homelessness or facing the risk of losing their accommodation.
The donation will help furnish a four-bedroom residential property in Liverpool’s L4 area, creating a more comfortable living environment for young people as they develop the practical skills and confidence required to live independently.
Andrew Middleton, President of Business Operations at Everton, welcomed the new agreement, highlighting the shared values between the club and its latest commercial partner.
He said: “We’re delighted to welcome JYSK to Everton Women. There’s a natural connection between a business that helps people make a house a home and the next chapter we’re creating at Goodison Park, and we’re looking forward to bringing that to life for our players and supporters.“
“What particularly stands out is JYSK’s commitment to making a positive difference beyond football. Their support for Everton in the Community is a fantastic example of how we want our partnerships to deliver meaningful benefits, both for the Club and the communities we represent.”
“There’s a growing recognition among businesses of the opportunities around Everton Women, and we’re focused on building partnerships that go beyond traditional sponsorship. JYSK is another great addition to that journey, and we’re excited about what we can achieve together.”
Danish Retailer Excited To Become Part Of Goodison Park’s Next Chapter
For JYSK, the agreement provides an opportunity to become involved with a club that has a longstanding history in English football and strong connections with its local community.
Roni Tuominen, Country Director of JYSK Ireland and UK, added: “Everton Women has an incredible story with a rich heritage and community roots. The team has made a positive start to the season, and we can’t wait to support them at Goodison Park and help turn this legacy stadium into a home.”
Supporters will first see the retailer’s branding at Goodison Park when Everton Women welcome Durham Women in the Subway Women’s League Cup on Wednesday, November 11, with kick-off scheduled for 7 pm.
The partnership will be showcased through branding on the stadium’s big screens and pitchside LED advertising.
There will also be an opportunity for supporters to celebrate the announcement away from the stadium, with JYSK distributing limited-edition branded tote bags at its Hunts Cross Retail Park store on Saturday, November 14 and Sunday, November 15.
Customers making a purchase will be eligible to receive one of the bags, with no minimum spend required. The giveaway will operate on a first-come, first-served basis while stocks last.
The agreement adds to Everton Women’s expanding commercial activity as the club continues to establish Goodison Park as a home for the women’s game, with the latest collaboration demonstrating how partnerships can create benefits both on and off the pitch.
