Everton have announced a new multi-year partnership with Nestlé Confectionery, strengthening the club’s growing commercial portfolio as they continue to build their presence at Goodison Park.
The agreement will see Nestlé Confectionery become the “Official Chocolate and Grab Bag Sweet Partner” of Everton Women, as well as an “Official Supplier” of Hill Dickinson Stadium.
The partnership will bring several of Nestlé’s household brands, including KitKat, Smarties, Rowntree’s, Aero, Lion, Yorkie, Milkybar and Quality Street, to both of Everton’s stadiums.
At Goodison Park, the company will benefit from prominent pitchside LED advertising, big-screen exposure and matchday activations aimed at engaging supporters. There will also be opportunities to showcase its products through food kiosks and other points of sale.
Meanwhile, visitors to Hill Dickinson Stadium will also have access to Nestlé Confectionery’s popular range, extending the partnership across both venues.
A Second Dedicated Commercial Partnership
The agreement represents Everton second dedicated commercial partnership, following their deal with GGM Gastro last year, with further partnerships focused on the women’s team expected to be announced.
The growing commercial interest comes as the Toffees prepare for a new chapter at Goodison Park, offering prospective partners the opportunity to associate themselves with a historic football venue while reaching new audiences in the rapidly developing women’s game.
Andrew Middleton, President of Business Operations at Everton, welcomed the agreement, highlighting the connection between the club and Nestlé’s established household brands.
He said: “We are delighted to welcome Nestlé Confectionery as a partner of Everton Women and an Official Supplier of Hill Dickinson Stadium.“
“Like Everton, Nestlé’s brands have been part of family life for generations, making this a natural fit for our supporters and matchday experience. Together, we will create engaging moments across both venues and bring these iconic products closer to our audiences.”
“This partnership is another important step in the club’s continued growth, and we look forward to working with Nestlé to bring it to life.”
Nestlé Excited To Collaborate
Gail Stove, OOH Confectionery Lead for Nestlé UK & Ireland, also expressed her excitement about the partnership and the opportunity to bring the company’s products to supporters.
She said: “Nestlé Confectionery is excited to be an Official Partner of Everton Women and Official Supplier of Hill Dickinson Stadium.“
“We can’t wait to share our beloved brands with visitors at these brilliant venues. “Working collaboratively with Everton Football Club, we’ll bring the No.1 confectionery single within the leisure channel, KitKat® 4 Finger, along with other iconic Nestlé Confectionery brands for everyone to enjoy.”
Further details surrounding the planned matchday activations and opportunities for Everton supporters to engage with Nestlé’s brands are expected to be announced in the coming months.
