Kappa and London City Lionesses have this morning announced a kit partnership. This will see Kappa provide the Club including all teams, management and backrooms staff with technical apparel. Kappa will be working with the Club to design fully bespoke home and away playing kits which will be unveiled at a key point in the season. The partnership will also see the introduction of a replica kit and merchandising range to be available via www.londoncitylionesses.com.
The London City Lionesses compete in The FA Women’s Championship, the second tier of the women’s domestic game in England and finished fourth in their debut season.
Kappa is renowned for its inclusivity and appeal to a large audience across both genders and different generations. Founded in Turin in 1967, Kappa’s iconic logo of a silhouette of a boy and a girl sitting back to back is known around the world. Kappa is currently worn by some the greatest professional clubs around Europe including Napoli FC, Real Betis and AS Monaco, while also working with clubs, leagues and associations across the world in various sports.
Kappa is a key player in the UK sport landscape. Its partnerships include the British Basketball League, Leeds United FC and Aston Villa FC. Kappa has also been recently announced as the Official Apparel Sponsor of the Rugby League World Cup, which will take place next year in the England.
Diane Culligan, Chair London City Lionesses, said: “This is hugely significant moment for the club and we are delighted to be partnering with Kappa – a world class provider of sports and fashion apparel.
“We are excited to be developing our bespoke designs and look forward to revealing these to our fans very soon. Our collaboration with Kappa will see the development of kit that is not only technically advanced and second to none in supporting our teams performances on the pitch but, will also be a fashion item and a shirt that fans of women’s football will want to wear off it.
“Our discussions with Kappa gave us the real confidence that the partnership will be forward thinking and decisive in driving our aspirations and joint ambitions to lead innovation in all aspect of the women’s game.”
Dave Bandell, Team Sport Manager of Kappa, said: “When the opportunity to partner with the London City Lionesses arose, we knew straight away that they were a club we would love to work with. The great synergy between our two brands and our shared vision of women football led us to a deal in record time.
“This continues our growth into Women’s football alongside the likes of Lewes FC and Aston Villa and we are happy to join the Lionesses in their journey to the Barclay’s FA Women’s Super League.”