DUSK x Change the Channel’s Campaign for World Cup Screenings06 Jun, 2019
DUSK, one of the UK’s leading bar discovery platforms, announced today the app has teamed up with Change The Channel to get venues in the UK to screen the FIFA Women’s World Cup 2019.
DUSK’s Co-Founder and COO, Sophie Abrahamovitch said:”Last summer, the country got behind the men’s World Cup team and there was universal coverage in pubs and bars across the UK. With the Women’s World Cup kicking off on the 7th June, we want to know where that football fever has gone.”
Change the Channel, founded by Refinery29‘s Amelia Bowe and Kelsey Freeeman, identified the inequality of coverage and built a campaign to challenge bars and pubs to #CHANGETHECHANNEL and show some, if not all, of the games during this tournament.
In partnership, DUSK will be heavily promoting and waiving fees for participating venues in London, Manchester and Liverpool. For a list of places screening games, DUSK have curated a special Change the Channel Edit which also includes exclusive free drinks and offers with some of the partner bars involved.
Abrahamovitch continues: “Women’s football has seen a 500% increase in audience reach between 2009 and 2017, and it’s been shown that 84% of both male and females are interested in women’s sport. We know the audience is there, we just need to ask venues to screen it. We want to create the same buzz we felt during the men’s World Cup, and support the visibility of women in the game.”